Lubes are an indispensable part of the sexual wellness industry, serving as a complementary product to almost any device or toy. They come in various types, such as water-based, silicone-based, and oil-based, and may include additional features like warming or tingling sensations. Specialized lubes, such as those formulated for anal play or for use with silicone toys, provide retailers an opportunity to educate consumers on the benefits of correct lube-to-toy pairing, thereby enhancing the shopping experience and increasing the chances for upselling. Partnering with your B2B customers to offer bulk discounts or promotional bundles can further incentivize high-volume purchases, thus solidifying your role as a reliable, full-range supplier in the sexual wellness industry.

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